Involvement with clients

Clients are critical for the development and the longevity of our Company and, in this context, our involvement with this group of stakeholders is based on listening, understanding and satisfying their interests, needs and expectations.

These aspects are incorporated into our offer, as we strive for continuous improvement and the generation of shared value.

We build our relationships with clients and consumers by taking the following actions:

Communications in domestic and export markets

• Awareness and dissemination of information of interest to the different segments.
• Running loyalty campaigns.
• Developing new products and services.
• Promotional offers with major benefits for customers.
• Promoting cultural and artistic activities.

Training, quality audits and implementation of continuous improvement actions

We seek to ensure that contact with clients are increasingly aligned with our objectives in our daily interactions with them.

Implementation of customer services for clients with special needs

This is the case with the special customer services provided in the Portuguese market for deaf people.