Repositioning the Galp brand - Energy creates energy
In 2016, we implemented a project to reposition the brand in accordance with the current reality of the Company.
The main goal of this project is to align brand strategy with the Company's strategy, thus achieving greater brand awareness in the countries where we operate, encompassing all the dimensions of the brand, and in particular, sustainability.
As part of this project, an institutional campaign was launched highlighting the scale and scope of Galp's activities, further demonstrating:
- the impact of these activities on the lives of people and communities;
- our concern about implementing responsible and sustainable practices, particularly in terms of safety, environment, human capital development and financial stability.
As part of the same project, we reviewed the tone of the strategic focus, vision, mission, values and positioning, and we established a new sign-off: Energy Creates Energy.